> ## Documentation Index
> Fetch the complete documentation index at: https://api-docs.hrizn.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Get Dealer DNA

> Returns the dealership's DNA profile — history, mission, values, and more

Returns all populated Dealer DNA fields for the site. These fields capture the dealership's unique identity and are used by the AI to personalize generated content.

**Scope required:** `site:read`

Fields include founding history, mission, core values, community involvement, team culture, customer experience goals, and more. Only fields with values are returned.

<ResponseExample>
  ```json 200 theme={"theme":{"light":"github-light","dark":"github-dark"}}
  {
    "data": {
      "dealer_dna": {
        "founded_date": "Founded in 1968 by the Empire Group",
        "founding_inspiration": "Serving the Huntington Community with local expertise and commitment to service",
        "ownership_type": "Family Owned",
        "location_history": "Huntington NY",
        "mission": "At Empire Chevrolet of Huntington, we are committed to delivering exceptional automotive experiences...",
        "core_values": "Our core values at Empire Chevrolet of Huntington are centered around customer satisfaction, integrity, and excellence...",
        "customer_service_definition": "Great customer service at Empire Chevrolet of Huntington means providing a seamless and personalized experience..."
      },
      "updated_at": "2026-02-27T21:11:02.638221+00:00"
    }
  }
  ```
</ResponseExample>

<Note>
  Returns an empty `dealer_dna` object (`{}`) if no Dealer DNA fields have been configured for the site. The `updated_at` field is always present.
</Note>


## OpenAPI

````yaml GET /site/dealer-dna
openapi: 3.1.0
info:
  title: Hrizn Public API
  version: 1.2.0
  description: >
    The Hrizn Public API allows partners to programmatically create content,
    manage inventory descriptions, and integrate with the Hrizn platform.


    All endpoints are prefixed with `/public` and require an API key passed via
    the `X-API-Key` header (except the health check).
  contact:
    email: support@hrizn.io
servers:
  - url: https://api.app.hrizn.io/v1/public
    description: Production
security:
  - apiKeyAuth: []
tags:
  - name: IdeaClouds
    description: Create and manage AI-powered keyword research
  - name: Content Intelligence
    description: AI-powered content gap analysis and recommendations
  - name: Content
    description: Generate content from IdeaClouds
  - name: Compliance
    description: Run OEM compliance checks on content
  - name: Content Tools
    description: Generate SEO metadata, schemas, and social snippets
  - name: Inventory
    description: Access vehicle data and AI descriptions
  - name: Site
    description: View dealership details and configuration
  - name: Webhooks
    description: Manage webhook subscriptions for real-time events
  - name: Reference
    description: Look up available types, scopes, and events
  - name: Social
    description: >-
      Zernio-backed social posting and reviews across all connected platforms
      (X, Facebook, Instagram, LinkedIn, Google Business Profile)
  - name: Health
    description: Health check (no authentication)
paths:
  /site/dealer-dna:
    get:
      tags:
        - Site
      summary: Get Dealer DNA
      description: >-
        Returns all Dealer DNA fields (dealership history, mission, values,
        community, etc.).
      operationId: getDealerDna
      responses:
        '200':
          description: Dealer DNA fields
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/DealerDnaResponse'
        '401':
          $ref: '#/components/responses/Unauthorized'
        '403':
          $ref: '#/components/responses/Forbidden'
        '500':
          $ref: '#/components/responses/InternalError'
components:
  schemas:
    DealerDnaResponse:
      type: object
      properties:
        data:
          type: object
          properties:
            dealer_dna:
              type: object
              description: >-
                Key-value map of Dealer DNA fields. Only fields with values are
                included.
              properties:
                founded_date:
                  type: string
                  nullable: true
                founding_inspiration:
                  type: string
                  nullable: true
                ownership_type:
                  type: string
                  nullable: true
                mission:
                  type: string
                  nullable: true
                core_values:
                  type: string
                  nullable: true
                community_involvement:
                  type: string
                  nullable: true
                unique_services:
                  type: string
                  nullable: true
                personal_message:
                  type: string
                  nullable: true
              additionalProperties:
                type: string
            updated_at:
              type: string
              format: date-time
    ErrorResponse:
      type: object
      properties:
        error:
          type: object
          properties:
            code:
              type: string
              example: validation_error
            message:
              type: string
              example: 'keyword: Required'
            details:
              type: object
            request_id:
              type: string
  responses:
    Unauthorized:
      description: Missing or invalid API key
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/ErrorResponse'
    Forbidden:
      description: API key lacks required scope
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/ErrorResponse'
    InternalError:
      description: Internal server error
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/ErrorResponse'
  securitySchemes:
    apiKeyAuth:
      type: apiKey
      in: header
      name: X-API-Key
      description: Your Hrizn API key (prefix hzk_)

````