Get Dealer DNA
curl --request GET \
--url https://api.app.hrizn.io/v1/public/site/dealer-dna \
--header 'X-API-Key: <api-key>'import requests
url = "https://api.app.hrizn.io/v1/public/site/dealer-dna"
headers = {"X-API-Key": "<api-key>"}
response = requests.get(url, headers=headers)
print(response.text)const options = {method: 'GET', headers: {'X-API-Key': '<api-key>'}};
fetch('https://api.app.hrizn.io/v1/public/site/dealer-dna', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));const options = {method: 'GET', headers: {'X-API-Key': '<api-key>'}};
fetch('https://api.app.hrizn.io/v1/public/site/dealer-dna', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));<?php
$curl = curl_init();
curl_setopt_array($curl, [
CURLOPT_URL => "https://api.app.hrizn.io/v1/public/site/dealer-dna",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "GET",
CURLOPT_HTTPHEADER => [
"X-API-Key: <api-key>"
],
]);
$response = curl_exec($curl);
$err = curl_error($curl);
curl_close($curl);
if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}{
"data": {
"dealer_dna": {
"founded_date": "Founded in 1968 by the Empire Group",
"founding_inspiration": "Serving the Huntington Community with local expertise and commitment to service",
"ownership_type": "Family Owned",
"location_history": "Huntington NY",
"mission": "At Empire Chevrolet of Huntington, we are committed to delivering exceptional automotive experiences...",
"core_values": "Our core values at Empire Chevrolet of Huntington are centered around customer satisfaction, integrity, and excellence...",
"customer_service_definition": "Great customer service at Empire Chevrolet of Huntington means providing a seamless and personalized experience..."
},
"updated_at": "2026-02-27T21:11:02.638221+00:00"
}
}
Get Dealer DNA
Returns the dealership’s DNA profile — history, mission, values, and more
GET
/
site
/
dealer-dna
Get Dealer DNA
curl --request GET \
--url https://api.app.hrizn.io/v1/public/site/dealer-dna \
--header 'X-API-Key: <api-key>'import requests
url = "https://api.app.hrizn.io/v1/public/site/dealer-dna"
headers = {"X-API-Key": "<api-key>"}
response = requests.get(url, headers=headers)
print(response.text)const options = {method: 'GET', headers: {'X-API-Key': '<api-key>'}};
fetch('https://api.app.hrizn.io/v1/public/site/dealer-dna', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));const options = {method: 'GET', headers: {'X-API-Key': '<api-key>'}};
fetch('https://api.app.hrizn.io/v1/public/site/dealer-dna', options)
.then(res => res.json())
.then(res => console.log(res))
.catch(err => console.error(err));<?php
$curl = curl_init();
curl_setopt_array($curl, [
CURLOPT_URL => "https://api.app.hrizn.io/v1/public/site/dealer-dna",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_ENCODING => "",
CURLOPT_MAXREDIRS => 10,
CURLOPT_TIMEOUT => 30,
CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
CURLOPT_CUSTOMREQUEST => "GET",
CURLOPT_HTTPHEADER => [
"X-API-Key: <api-key>"
],
]);
$response = curl_exec($curl);
$err = curl_error($curl);
curl_close($curl);
if ($err) {
echo "cURL Error #:" . $err;
} else {
echo $response;
}{
"data": {
"dealer_dna": {
"founded_date": "Founded in 1968 by the Empire Group",
"founding_inspiration": "Serving the Huntington Community with local expertise and commitment to service",
"ownership_type": "Family Owned",
"location_history": "Huntington NY",
"mission": "At Empire Chevrolet of Huntington, we are committed to delivering exceptional automotive experiences...",
"core_values": "Our core values at Empire Chevrolet of Huntington are centered around customer satisfaction, integrity, and excellence...",
"customer_service_definition": "Great customer service at Empire Chevrolet of Huntington means providing a seamless and personalized experience..."
},
"updated_at": "2026-02-27T21:11:02.638221+00:00"
}
}
Returns all populated Dealer DNA fields for the site. These fields capture the dealership’s unique identity and are used by the AI to personalize generated content.
Scope required:
site:read
Fields include founding history, mission, core values, community involvement, team culture, customer experience goals, and more. Only fields with values are returned.
{
"data": {
"dealer_dna": {
"founded_date": "Founded in 1968 by the Empire Group",
"founding_inspiration": "Serving the Huntington Community with local expertise and commitment to service",
"ownership_type": "Family Owned",
"location_history": "Huntington NY",
"mission": "At Empire Chevrolet of Huntington, we are committed to delivering exceptional automotive experiences...",
"core_values": "Our core values at Empire Chevrolet of Huntington are centered around customer satisfaction, integrity, and excellence...",
"customer_service_definition": "Great customer service at Empire Chevrolet of Huntington means providing a seamless and personalized experience..."
},
"updated_at": "2026-02-27T21:11:02.638221+00:00"
}
}
Returns an empty
dealer_dna object ({}) if no Dealer DNA fields have been configured for the site. The updated_at field is always present.Authorizations
Your Hrizn API key (prefix hzk_)
Response
Dealer DNA fields
Hide child attributes
Hide child attributes
Key-value map of Dealer DNA fields. Only fields with values are included.
Hide child attributes
Hide child attributes
Last modified on February 28, 2026
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