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GET
/
site
/
dealer-dna
Get Dealer DNA
curl --request GET \
  --url https://api.app.hrizn.io/v1/public/site/dealer-dna \
  --header 'X-API-Key: <api-key>'
{
  "data": {
    "dealer_dna": {
      "founded_date": "Founded in 1968 by the Empire Group",
      "founding_inspiration": "Serving the Huntington Community with local expertise and commitment to service",
      "ownership_type": "Family Owned",
      "location_history": "Huntington NY",
      "mission": "At Empire Chevrolet of Huntington, we are committed to delivering exceptional automotive experiences...",
      "core_values": "Our core values at Empire Chevrolet of Huntington are centered around customer satisfaction, integrity, and excellence...",
      "customer_service_definition": "Great customer service at Empire Chevrolet of Huntington means providing a seamless and personalized experience..."
    },
    "updated_at": "2026-02-27T21:11:02.638221+00:00"
  }
}
Returns all populated Dealer DNA fields for the site. These fields capture the dealership’s unique identity and are used by the AI to personalize generated content. Scope required: site:read Fields include founding history, mission, core values, community involvement, team culture, customer experience goals, and more. Only fields with values are returned. 
{
  "data": {
    "dealer_dna": {
      "founded_date": "Founded in 1968 by the Empire Group",
      "founding_inspiration": "Serving the Huntington Community with local expertise and commitment to service",
      "ownership_type": "Family Owned",
      "location_history": "Huntington NY",
      "mission": "At Empire Chevrolet of Huntington, we are committed to delivering exceptional automotive experiences...",
      "core_values": "Our core values at Empire Chevrolet of Huntington are centered around customer satisfaction, integrity, and excellence...",
      "customer_service_definition": "Great customer service at Empire Chevrolet of Huntington means providing a seamless and personalized experience..."
    },
    "updated_at": "2026-02-27T21:11:02.638221+00:00"
  }
}
Returns an empty dealer_dna object ({}) if no Dealer DNA fields have been configured for the site. The updated_at field is always present.

Authorizations

​
X-API-Key
string
header
required

Your Hrizn API key (prefix hzk_)

Response

Dealer DNA fields

​
data
object
Last modified on March 1, 2026