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GET
/
site
/
dealer-dna
Get Dealer DNA
curl --request GET \
  --url https://api.app.hrizn.io/v1/public/site/dealer-dna \
  --header 'X-API-Key: <api-key>'
{
  "data": {
    "dealer_dna": {
      "founded_date": "Founded in 1968 by the Empire Group",
      "founding_inspiration": "Serving the Huntington Community with local expertise and commitment to service",
      "ownership_type": "Family Owned",
      "location_history": "Huntington NY",
      "mission": "At Empire Chevrolet of Huntington, we are committed to delivering exceptional automotive experiences...",
      "core_values": "Our core values at Empire Chevrolet of Huntington are centered around customer satisfaction, integrity, and excellence...",
      "customer_service_definition": "Great customer service at Empire Chevrolet of Huntington means providing a seamless and personalized experience..."
    },
    "updated_at": "2026-02-27T21:11:02.638221+00:00"
  }
}

Documentation Index

Fetch the complete documentation index at: https://api-docs.hrizn.io/llms.txt

Use this file to discover all available pages before exploring further.

Returns all populated Dealer DNA fields for the site. These fields capture the dealership’s unique identity and are used by the AI to personalize generated content. Scope required: site:read Fields include founding history, mission, core values, community involvement, team culture, customer experience goals, and more. Only fields with values are returned. 
{
  "data": {
    "dealer_dna": {
      "founded_date": "Founded in 1968 by the Empire Group",
      "founding_inspiration": "Serving the Huntington Community with local expertise and commitment to service",
      "ownership_type": "Family Owned",
      "location_history": "Huntington NY",
      "mission": "At Empire Chevrolet of Huntington, we are committed to delivering exceptional automotive experiences...",
      "core_values": "Our core values at Empire Chevrolet of Huntington are centered around customer satisfaction, integrity, and excellence...",
      "customer_service_definition": "Great customer service at Empire Chevrolet of Huntington means providing a seamless and personalized experience..."
    },
    "updated_at": "2026-02-27T21:11:02.638221+00:00"
  }
}
Returns an empty dealer_dna object ({}) if no Dealer DNA fields have been configured for the site. The updated_at field is always present.

Authorizations

​
X-API-Key
string
header
required

Your Hrizn API key (prefix hzk_)

Response

Dealer DNA fields

​
data
object
Last modified on May 12, 2026